Saturday, November 19, 2011

Home Office Websites: Focus on your information

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Are people interested in your information? Are people searching for your type of information? These are a few questions that you have to ask yourself. There are a lot of blogs and websites on the internet. New information is popping up all the time. People do want information. They are checking the latest sports scores. They want the latest news and people are always looking for entertainment.

Keywords are important. Tagging your information properly is important. Remember that you are creating your information for a person and not for a computer. There are all kinds of sources for web traffic. When you decide to create your website, you have your own thoughts about how to describe your information. Other people might be trying to get to your information but with a different set of keywords. Plus there are a bunch of other people out there with similar information and you are in competition with them for web traffic. Why should the search engines drive traffic to your website instead of some other website?

Is your information fresh? Are other people linking to your information? It doesn't hurt to try to learn more about the different search engines and how they operate. The search engines are constantly trying to give people better results when they search onilne. They want to give people the information that they want. Your job is to help them do that. Use the information that the search engines provide. Use the keyword tools that they have to offer.

Write Headlines that people will want to learn more about. There is a lot of information out there and you need to get attention. They have to want to click your info. Put your information in multiple places online. Don't just put your info on your website and expect people to start coming to your website. Write articles for article directories and include links back to your site. Short articles can drive some traffic to your site. Use services like twitter and include your website information in your profile. People will search keywords on twitter and you might get found using this method. People want to learn more so they will check the website that you include in your profile. Also think about using a custom background that includes more information about your website. When you have new tweets to post you could include website links in the post.

Create short videos and include your website. Video cameras are inexpensive and really powerful now. It really simple to create HD Video with a small flip ultra hd video camera. You can make videos with just the click of a button. The software is simple to use and you can transfer your files to youtube. Use keywords to tag your video and find a way to get links to your website in the video too.

Tuesday, November 15, 2011

The Fear of Starting Your Own Business

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You hear it time and time again.  Get educated and get a good paying job.  You spend a lot of time in school and you expect to get a job and work a few years then retire.  There is another way to make money.  Running your own business could be the ticket to financial freedom.  But what is keeping more people from trying to earn more income?

Fear is a big factor.  People are scared at the thought of being in charge and being responsible.  When you take out school loans you know that one day you are going to have to pay them back. Jobs provide a paycheck that can help you meet your financial obligations.  Running a business and shifting to a profit and loss instead of a weekly or monthly paycheck can be too much of a risk for some.

Bills have to be paid

It takes money to survive and bills have to get paid.  The fear of working for yourself is that you might not be able to make enough money.  You don't want to lose everything.  The fear of loss can be a big reason why some only want to get a good paying job.  You need stability in order to make it. Living on the edge with a business can keep you up and night. 

What if I fail?

Businesses go under all the time.  Taking a leadership role in creating your own future with your own business can require much more work than with a job.  With a job you might have a set start time and end time to your work day.  You have a set number of responsibilities.  Some people enjoy learning their job and doing nothing else.  Work, go home and get paid.  Running your own company might mean taking on new tasks, constantly learning new things, and dealing with problems on a constant basis with long hours and weekends. 

Do I have the right skills?

After you have learned how to do a job you might not want to stretch and learn anything new.  If you are going to run a business you have to stay abreast of changes all the time.  You cannot afford to be lax about learning new skills.  Improving yourself and your company is all part of the deal.  You are in direct competition with other firms and your skill level and results can have a direct impact on your income. 

Running your own business means facing your fears and still moving forward.  Business owners have to plan for and except risk.  They have to find solutions to problems and go beyond the normal working hours to get things done.  Working for yourself is not a light decision.  One way to learn about running a business is to start one on the side or weekends.  A part time business could give you a glimpse into what is involved without giving up a steady paycheck.

SEO for Home Office Websites

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Getting your new home office website online is just the beginning of your online marketing strategy.  A simple website that is fast loading with a clear design is a good place to start.  Basic contact information and a description of your products and services should be included on your new home office site. One area that new home office website owners might not be aware of is search engine optimization. 

Search engines drive a lot of traffic online to websites.  Your home office website needs to be structured in a way that makes it rank higher in the search engine results pages.  When people go online to find information they go to search engines.  They type in keywords that relate to the information that they are requesting.  A web searcher might type in home office chairs to find learn more about available leather office chairs that would work well in the home office.  The search engine would return results based on these terms.  The higher up in the search engine results pages your website appears the more likely that web searchers will click and visit your site.

SEO for your home office website

As you are creating content for your home office website you should remember to use search engine optimization.  This can include coming up with great headlines, using keyword tools, and categorizing and tagging your information. Using these tips might result in more web traffic coming to your site.  Home office website owners might want to use free marketing techniques that include search engine optimization.

Great Headlines

When people do searches one of the first things that they see is the headline for your article.  Titles are really important and if your titles are boring people may just skip past your site altogether.  You might have some of the greatest online content but get less traffic because your titles stink.  Try to come up with titles that will freeze web searchers in their tracks and get them to click the links and visit your site. 

Keyword Tools

Find out what people are searching for online.  You might have an idea of what is important when creating your content for your site, but what do web searchers consider important?  You might be saying exactly what they want to hear but not properly communicating.  People are searching for information online and you cannot forget that.  Go to the search engines and use keyword search tools that give detailed listings about keywords that people are using to find your type of information.  You may have been missing important seo terms that you can use in your headlines and content.   Simple changes to your content and site might be rewarded with more web traffic coming to your site.

Categories and Tags

Keep your information organized on your site.  Make it easy for web visitors to find related info on your pages.  If you are running a blog this could mean tagging your information with keywords.  So if you have a lof of articles on leather office chairs you could tag that information so people can save time finding it on your site.  Keeping information in categories is just as important online as it is offline.  Creating groups and tags provide structure and can make it easy on the search engines and your visitors.

New home office website owners might be ready to get online but not know a lot about the web.  Search engine optimization techniques might help get web traffic coming to the site.  Learn more about seo and use tools to simplify the process.  Create high quality content for your readers and keep your site organized.

Monday, November 14, 2011

Home Office - Starting your home office with tools that you need

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A home office can be a great way to earn money.  With just a few items you can get started.  A good quality computer system is needed to get your home business up and running.  Laptop computers give you the flexibility to move around and still get your work done.  If you are going to be dealing with  client meetings then a laptop can let you share information while you are on the go.

Home business laptops don't have to break your bank account.  When you are just starting up you might go for a starter level computer with the basics.  As long as you have the basic home office items you can get started quickly.  You really might not need to buy a lot of software.  There are free online software packages that can help you run your business. 

Home Office Laptops

Laptops and Internet connections are really essential for your home office.  When you start to grow your company, you can upgrade to better computer systems.  Another key tool for your home office can be your communication tools. 

Home Business Smartphones

Smartphones are another way to keep connected with clients and vendors.  They usually provide access to email and Internet services.  Smartphones allow you do use business apps that can make running your small business easier.  You don't have to worry about missing that important phone call while you are out of the office. 

Home Office Internet Phone Calls

Another communication tool to investigate is voice over internet protocol programs.  Skype is a voip system that lets you make phone calls using the internet.  Internet phone calling plans can give you another way to stay in touch.

Home Busness Strategies

When you have your business setup the next step is going to be marketing your services.  People use the internet to find what they are looking for.  You need to learn about search engine optimization and how you can get your company listed online.  Starting a blog is one way to spread the word about your company. 

Participate in online forums and be a helpful internet contributor.  Using social media applications could be another home business strategy.  Twitter and Facebook are popular places that people hang out online.  Providing information about your interests and home business could be a good strategy.  Keeping your blog updated with new information and sharing high quality content online can help you get web traffic.

Get the initial home business tools that you need to get started.  Laptops, internet connections, smartphones and voip can be the first tools used to get your company off the ground.   Running a company from your home office is within your reach. 

Friday, April 8, 2011

Home Office Tools - Get an online fax solution

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Why would you want to use an online fax program? Well there are a few good reasons to look into it. Online fax programs give you a little more flexibility.

You can get faxes and check them online before you waste paper on printing them out. So instead of junk faxes taking up your copy paper you can just hit the delete button.

You don't have to sit by the fax machine waiting for your fax to come in. Most online fax companies will send an email that lets you know that you have a new fax. So you can be on the go and still stay up on the information that you need.

Cut down on the amount of work you are putting your current fax machine through. You might not have to be concerned about paper jams and replacing toner and the drum as much. Fax toner and replacement parts are not cheap. With online fax software you can focus on getting your information without the hassles of worrying about fax hardware.

You can download your faxes and keep them on your computer. If you have a fax that came in on your machine and you misplace it its gone. But with an online fax program you can download your fax messages and keep them safe on your computer as a backup.

Tuesday, March 15, 2011

Blogging First Steps - Building a WordPress Site

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Blogs are easy to setup

The time and effort to put a blog type of website up is minimal. With a few quick steps you can have your site online. The process for setting up a blog has been simplified with new software programs. Wondering how you can do this?

Domain Name Registration - Buying Your Web Address

Start by getting a domain from a web address registration company. Expect to pay around 10 dollars a year for a web address. Prices can vary so be sure to shop around for a good price. Think about registering the address for more than one year. There may be discounts for doing this, and it can give you a little piece of mind knowing that you have an address for a few years. Remember to store the expiration date and keep it in a safe place. Before you buy a domain name make sure to check for discount codes.

Domain Name Discount and Promo Codes

There are websites online that specialize in giving out discount codes. Just type in the name of the domain name company and discount or promo codes into a search engine. Write down all the codes that can fit your type of domain (.com.net.org ) purchase. Promo and discount codes usually have an expiration date on them. Not all discount codes will work, but it only takes a few minutes to enter a discount code which could save you some money. After you get your domain name, then you have to find a place to host your website. Now you need to find a web hosting company.

Finding a Web Hosting Company

Go to your favorite search engine and type in web hosting. Or you can go to the WordPress website and find the hosts that they suggest. This can be your starting point. Not all hosting companies are the same. Find a host that supports WordPress and has quick installations. This type of quick install software can make getting your site up really easy.

WordPress Themes

Now a basic site is up and running on the internet. Login and start entering information. Create blog posts and pages that contain information. This can include text, photos, links to video, or audio. WordPress makes it easy to customize your site. There are many web designers that create WP themes.

What is a theme? A theme is a group of files that determines how your site will look. Search online for WP themes. Some themes are free and some have to be paid for. Free WP themes will usually contain links to other websites. Commercial themes ( the ones that you have to pay for ) might allow you to remove hyperlinks that are normally found in the footer section of the theme. After selecting a theme you can then start to customize your site. Well coded WP themes will make it easy for you to make changes to your site without having to know html or php. Upload a header image or change the colors of your site with a few clicks of the mouse.

Start Your Home Business - Use Your Computer to Leverage Free Internet Tools to Get Started

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Home Business - Start a business at home

Nobody is stopping you from starting your own business. Nobody is telling you when to go to sleep and when to get up in the morning. There are all kinds of opportunities that you can take advantage of. You can sit down at your kitchen table and come up with a business idea that you can do from home. Start writing down your business ideas. Most people have access to cell phones and the internet. You can start by using free marketing tools like a blog or social media tools like twitter.

Home Business - Use Your Computer

A computer gives you global access. There are all kinds of free software that you can use to get started. Software usually comes with a computer when you purchase it. You can expect a word processor, graphics program and bunch of other applications that you can use to get started. If you have internet access a lot of these applications will be available online. Now you can be connected with using social media. Take some time to learn these new tools and see how they can be used in your business.

Home Business - Getting People to Your Website

Build websites with search engine optimization in mind. Start by creating your web content for the people that are going to be reading your stuff. If people get to your website and they like your information they might link to your website and they might tell their friends to visit your website also. Search engine optimization is about helping the search engines get better results.

You want people to get to your website. Attention span for web users is really short, so you have to make a good impression really fast. If you have content that people find interesting they will not only come to your website but they might bring other people with them too. So start with the good content first and add your search engine optimization later.

Getting Web Traffic - Building Links to your content

The internet is just a bunch of files that are linked together. So links are important. Search engine optimization is all about getting links to your website up higher in the search engine results page. You want links back to your website. You want more links and you want them from good internet sources. If you have a blog make sure to include it in your marketing activities.

Home Office - Can You Imagine Not Having to Wait in Bumper to Bumper Traffic to Get to Work?

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The idea of getting up in the morning and having no commute to work is really what drives a lot of people to work for themselves. The idea of making as much money as you can without a yearly cap on your income. When you work for yourself the only limit is your production. Some types of work can be done from a home office. You might not want to jump into working from your home office. Maybe you want to start off slowly.

Can working from home save money?

You might not have to invest in as much dry cleaning for suits and dress shirts. You might have a lower monthly gas bill. If you are working from home using your internet connection and smartphone you are not going to be putting as much wear and tear on driving your car all over town.

Can you do your work with no supervision?

Being your own boss means that you don't have anyone looking over your shoulder when it comes to getting your job done. You have to be organized, you have to manage your time and you are accountable for the getting the work done to the clients satisfaction.

Distractions in Your Home Office

Working for yourself means that you are taking on more responsibility. You are going to have to be more focused that on the job. If you are working from home then that means creating a place that you can work without interruption. Can you get your work done with the 1080p 46 inch tv with bose surround sound in the next room or are you going to stop and watch your favorite show during the middle of the day. More focus will be required because you are in familiar settings.

Are you ready to make the call?

The thing about being your own boss is that you can make that decision. You might decide that you work best at later hours during the day. As long as you are getting your work done does it matter? It might depend on the type of work you are doing also.

If you are your own boss it can also mean some times of isolation. Are you okay being alone for long stretches of time. Its one thing to talk to people on the phone and on email but you might miss the relationships and face to face meetings that you have with people from work. If you might need some chatter in the background you can always go to a coffee shop or a library with your laptop and work from there.

 

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