Building a website for your home office business

Getting a website for your home office business doesn't have to break the bank or be very difficult.  There are a few basics that you need to get out of the way.  A good domain name is the foundation.  A domain name is the web address that people can find your business at online. 

Buy domains online at a discount. Save some money by using discount codes.  Do a simple online search for domain promo codes.  Just a few quick minutes can save money.  Buying domain names is easy. 

Get web hosting for your new website.  Find a top web host that allows for more than one domain.  One website is probably all you are going to need.  You might want to do more than one site later on.  Give yourself room to grow online.

Use a blog to make your site.  It is fast.  It is easy.  It is simple to maintain and update.  Top blog programs are wordpress and blogger.  A blog can do all that you need for a quick, good looking site.

Get the basics started and you can always grow and get more complex, if you need to.  When your new website is ready, start learning how to market your new site.  Use social media to let people know about it.  If you don't want to do it yourself, you can use online vendors to get it done for a cheap price. 

Call 888-399-2667

Google Adsense - Using Google Adsense on Your Home Office Blog

Google Adsense: What are some tips for using an ad program?

You have a home office site and you want to earn some money with it.  Selling your own products and services are job one.  There might be a way to make your home office site do double duty.  Think about adding Google Adsense to your home office site.  

What is Google Adsense?  It is a contextual ad program.  You supply the content and google adsense will place ads on your site that are related. 

Dust off your writing skills.  Write content everyday and write content that is interesting.

Many home office owners have one website.  Have you ever thought about creating more than just one site for your home office?   This can allow you to go after more niche markets, plus you have more opportunities for placing your google adsense ads.


When you are inside the google adsense dashboard, you will see the opportunity to setup special channels for your ads.  This can help you with monitoring your stats.  Name your channels and ads to make it easy to identify where the clicks and impressions are coming from.

Set up channels and monitor your statistics across all sites.  If one site is performing
poorly, consider changing the content or the ad layout.  Experiment!


Adsense ads can be customized!

Test different ad types and colors to see what works best for your sites. Try to blend your ads in with the colors of your web design. 

Search engines are another key for google adsense.  Find out what people are searching for related to your topics. The google free keyword tool is a great place to start.  Type in some keywords that you know are related to your business and see what other options the keyword tool comes back with.

Take advantage of free google tools - Google Keyword Tool

You might be surprised to see how many other ways people are searching for information related to your topic.  Make sure to download the keywords that you find and add them to articles that you create for your sites.

Wasting Money on Domain Names

Trying to build an online business is interesting.  Creating websites, buying domain name, and writing web content are all time consuming but you are looking for the payoff in the end.  The idea is to get the ball rolling and get web traffic for your sites.  Once the content is created, you have an opportunity to earn income from there on into the future.

Building websites can allow you to make some bad decisions sometimes.  There might be a sale on domain names and you decide to invest a few dollars to test out a quick idea.  You might not even do any real homework as far as the keyword search count or if it makes any sense at all. 

Domain Name Sales

You just know that there is a domain name sale and you don't want to miss out on it. After you finish buying the domain, you have to come up with a way to make it work. What ends up happening is that you don't have a clear strategy and a year passes and nothing has happened with the domain.  It seems to happen year after year.

The idea of forwarding the domains to cost per action offers or parking the domain for google income might cross your mind.  Sometimes that doesn't even pan out.  I guess it really helps to have a plan when it comes to domain names. When those domain name sales come, you can go to your list to see if they are still available and you don't end up making a bad decision.

Domain Name Sales with String Attached

One thing that you have to lookout for with those domain name sales are the fine print details. They might include auto-renewals or special offers of trial products that come with the purchase.  When renewal time comes around, you don't want any surprises on your account.  Check to see if the auto-renew option is selected for your domains after you have purchased them.  Auto-renewal might work for some people but I like to take them off and take my chances.  Sometimes you can find renewal codes for domain names and use them to save money.  The auto-renew regular prices for domain names can be pricey.

Video Marketing - Add Videos to Your Marketing Mix

Are you using video marketing for your home business?  The thing to remember is that all people don't like sitting and reading long blog posts or articles.  Some people might want to watch something that is entertaining and educational. 

Making videos doesn't have to be hard or time consuming.  There are lots of ways to make videos quickly.  Remember that there are lots of people who are purchasing ipads and tablet computers.  There are many people that are connecting to the web with smartphones and electronic readers.  These devices are depending on good content and videos are just one way to connect with these mobile internet users.

Turn some of your photos into a video with animoto.  All you have to do is add your pictures and include text that is quickly turned into a great looking slideshow video with great graphics and sound.  The process doesn't take long to complete and in some cases the videos can be free. 

Tutorials are another type of video that you should think about creating.  People are turning to the web for informational and instructional videos on all kinds of subjects.  Create the videos that will guide those users through the rough patches and get them to a new level of understanding.  You can use simple screen capture software to create good looking videos that provide really good educational value.

You can always use your own video camera to create and edit videos. This might require you getting in front of the camera and not everybody wants to do that.  If you are not camera shy, go for it and become an online celebrity.  Create videos and make sure to link back to your websites and blogs were your viewers can get even more solid information online.

Use the top social media networks for your home office business

How are you using social media for your home business?   Social media applications like facebook and twitter are a great place to interact with your friends and family members.  It can also be a place to discuss your business.

Do you have a facebook business page?  You might not want to use your personal facebook for status updates about your home business.  Social media applications like facebook have a lot of users and it seems like the number of people using them continues to grow.  If your potential customers and clients are there, it is probably a good idea for your business to be there too.

Social media apps can combine with mobile marketing opportunities. People are connecting to the web using smartphones and tablets while they are on the go.  They can take pictures and find what is going on locally just by hitting a few buttons.  Get your home business ready with social media apps. 

Get a vanity facebook url for your business page.  When you first create a business page, the url will look kind of funky.  Get a custom url that is easy to remember and related to your home business. 

Facebook is not the only game in town when it comes to social media.  Twitter and LinkedIn are two other social media apps that you should consider. 

Twitter is simple to use.  You have status updates that are capped at 140 characters. You might have to get a creative to get your point across. 

LinkedIn is a professional social network.  This is a great way to connect with people from your academic past and your past colleagues from old jobs.  This network is more grown up and business focused.  With LinkedIn, people might be looking for answers to questions.  They might be searching for jobs.  Show your expertise online with LinkedIn and it might lead to new business opportunities.

Social media apps are a good way to get information about your home business on the web.  The real benefit of social media is that it doesn't have to cost you money.  It will cost you some time to manage your social media accounts, but there is not an out of pocket cost that you need to be concerned with. 

Social networks are a huge collection of web users.  You will be surprised at the people that you know, and the people they know.  Use social networks for your home business today.

ClientGettingChallenge.com - Get Training on How to Get Clients

There is a free webinar that is happening right now that you should take advantage of.  It is called the client getting challenge.  It is being put on by Maria Gudelis. 

Do you have a consulting business?  Do you want to become a paid offline marketing consultant?  This webinar gives some tools and tips that can help you get started. 

The challenge is only 5 days long and the webinars go for just about an hour or more.  These are practical tips that you can put into place today to start getting the ball rolling with your business. 

Are you having a hard time getting clients?  This could be just the training that you are looking for.  Consulting is big business and if you are looking to break into consulting, you don't want to miss this.

What kinds of consulting are they covering?  Social media and marketing mostly, but you can apply the principles to just about any type of consulting business.  The main key is to start taking action.

Don't worry if you have missed the first day or two of the challenge.  They have provided access to the webinars via replay at the website.  The website is http://www.clientgettingchallenge.com

Make Youtube Videos for Your Home Office Business

Get your home office business in front of a large web audience.  People love to read blogs but they might be even more inclined to sit and watch a short video.  Have you thought about doing video marketing for your home office business?

There are so many ways to create fast videos for your home business.  If you are ready to get in front of the camera, you could star in videos and post them quickly to youtube.  Tutorials can be really popular online.  So explaining how things work and helping people get through tough problems that they might face with software or hardware could be your online ticket for making videos.

Making videos for youtube doesn't have to be hard.  Turn your spreadsheets into youtube videos.  Create regular powerpoint presentations and use screen capture software to add audio while you flip through the slides.  This is an effective way for creating videos.  There are different screen recording software programs that you can choose from.  Camtasia and Cam Studio are two of the popular programs for making videos.

Get more out of your smartphone.  Your smartphone probably comes with a video feature.  Test it out and see how the video looks.  You could use your smartphone to make videos that you post on youtube and other online video sharing sites.

Creating videos for youtube is not hard at all. After you make your videos, you will need to provide all the details that make a difference for people trying to find it online.  First stop by the google free keyword tool that is located on the google adwords site ( adwords.google.com).  Find those high search keywords related to your video and come up with a really good keyword focused title for your video.  Another area that you have to pay close attention to is the description area.  Give details about your video.  This is the area where you can place good written copy to explain all that you need to about the video and more. Also include a link back to your website or blog in the description area. 

Tag your video with the right keywords.  The great thing about using youtube for your videos is that they are tied to google.  People do searches on the google website and sometimes videos from youtube pop up in the search results.  Also youtube itself is a widely used search engine. 

So there you have it.  You probably already have a ton of written content for your home office blog.  Think about turning that written content into video content and get access to more potential visitors and customers.