Tuesday, November 15, 2011

SEO for Home Office Websites

Getting your new home office website online is just the beginning of your online marketing strategy.  A simple website that is fast loading with a clear design is a good place to start.  Basic contact information and a description of your products and services should be included on your new home office site. One area that new home office website owners might not be aware of is search engine optimization. 

Search engines drive a lot of traffic online to websites.  Your home office website needs to be structured in a way that makes it rank higher in the search engine results pages.  When people go online to find information they go to search engines.  They type in keywords that relate to the information that they are requesting.  A web searcher might type in home office chairs to find learn more about available leather office chairs that would work well in the home office.  The search engine would return results based on these terms.  The higher up in the search engine results pages your website appears the more likely that web searchers will click and visit your site.

SEO for your home office website

As you are creating content for your home office website you should remember to use search engine optimization.  This can include coming up with great headlines, using keyword tools, and categorizing and tagging your information. Using these tips might result in more web traffic coming to your site.  Home office website owners might want to use free marketing techniques that include search engine optimization.

Great Headlines

When people do searches one of the first things that they see is the headline for your article.  Titles are really important and if your titles are boring people may just skip past your site altogether.  You might have some of the greatest online content but get less traffic because your titles stink.  Try to come up with titles that will freeze web searchers in their tracks and get them to click the links and visit your site. 

Keyword Tools

Find out what people are searching for online.  You might have an idea of what is important when creating your content for your site, but what do web searchers consider important?  You might be saying exactly what they want to hear but not properly communicating.  People are searching for information online and you cannot forget that.  Go to the search engines and use keyword search tools that give detailed listings about keywords that people are using to find your type of information.  You may have been missing important seo terms that you can use in your headlines and content.   Simple changes to your content and site might be rewarded with more web traffic coming to your site.

Categories and Tags

Keep your information organized on your site.  Make it easy for web visitors to find related info on your pages.  If you are running a blog this could mean tagging your information with keywords.  So if you have a lof of articles on leather office chairs you could tag that information so people can save time finding it on your site.  Keeping information in categories is just as important online as it is offline.  Creating groups and tags provide structure and can make it easy on the search engines and your visitors.

New home office website owners might be ready to get online but not know a lot about the web.  Search engine optimization techniques might help get web traffic coming to the site.  Learn more about seo and use tools to simplify the process.  Create high quality content for your readers and keep your site organized.


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