Saturday, August 11, 2012

Video Marketing - Add Videos to Your Marketing Mix

Are you using video marketing for your home business?  The thing to remember is that all people don't like sitting and reading long blog posts or articles.  Some people might want to watch something that is entertaining and educational. 

Making videos doesn't have to be hard or time consuming.  There are lots of ways to make videos quickly.  Remember that there are lots of people who are purchasing ipads and tablet computers.  There are many people that are connecting to the web with smartphones and electronic readers.  These devices are depending on good content and videos are just one way to connect with these mobile internet users.

Turn some of your photos into a video with animoto.  All you have to do is add your pictures and include text that is quickly turned into a great looking slideshow video with great graphics and sound.  The process doesn't take long to complete and in some cases the videos can be free. 

Tutorials are another type of video that you should think about creating.  People are turning to the web for informational and instructional videos on all kinds of subjects.  Create the videos that will guide those users through the rough patches and get them to a new level of understanding.  You can use simple screen capture software to create good looking videos that provide really good educational value.

You can always use your own video camera to create and edit videos. This might require you getting in front of the camera and not everybody wants to do that.  If you are not camera shy, go for it and become an online celebrity.  Create videos and make sure to link back to your websites and blogs were your viewers can get even more solid information online.


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